Scale the best in humans.
Your best thinking, your values and your way of leading — available to every person in your organization, around the clock.
Companies scale. Leaders don't.
As an organization grows, everyone wants a piece of the same few people. The knowledge that makes the company work — how decisions are made, what really matters, why the strategy looks the way it does — stays locked inside a handful of heads. Leaders burn out trying to be everywhere. Everyone else waits.
Not a chatbot.
A colleague who carries your leadership.
An AI Twin decodes a leader's experience, knowledge and behaviour, and combines it with the organization's own success DNA — purpose, strategy, culture. It answers questions, asks the reflective ones back, and nudges at the right moment. It is not here to replace the human. It is here to scale the human.
- Lives where your people already work — Microsoft Teams, Slack or WhatsApp.
- Gets to know each person it works with — a coach in the everyday, who remembers your role, your goals and what you are wrestling with.
- Built from deep interviews with the leader and the people who know them best.
- Carries personality, humour and tone — not just facts.
- Speaks the languages your organization does.
A real pattern of use: pressure-testing your thinking before the meeting.
Three twins. Three organizations.
Not a pilot and not a demo. These three are working inside real organizations right now.
AI-Fredrik
Dynavox Group
Supports more than 1,000 colleagues inside Microsoft Teams — from onboarding a new hire to coaching a leader before a difficult conversation.
AI-Charlotte
Coor Cleaning
Carries a leader's unique way of thinking together with the organization's success DNA — and drives AI adoption in an operation spread across the whole of Sweden.
AI-Klara
People Heart Business
Klara on a good day, scaled. Coaching, reflection and strategic perspective for the whole organization — without burning out the real Klara.
Recording your success DNA.
Through deep interviews with the leader, their colleagues, and the people closest to them, we capture not only what they know — but how they think, decide, act and communicate. Combined with the organization's own purpose, strategy and culture, this becomes a knowledge base that exists nowhere else.
Capture
Deep interviews with the leader and their closest people — colleagues, and often family and friends.
Build
We turn the material into a knowledge base unique to that leader and that organization, validated by the people who know them best.
Deploy
The Twin goes live in Teams, Slack or WhatsApp — and we measure, adjust and keep it learning.
"What we're actually capturing here is our company's success DNA."
Fredrik Ruben, CEO of Dynavox Group — the first CEO of a listed company to build his own AI Twin.
AI-Fredrik lives inside Microsoft Teams and supports an organization of more than 1,000 people — from onboarding new colleagues to coaching leaders before difficult conversations. To capture the real Fredrik, we interviewed not only him, but his colleagues, his sister and a childhood friend.
"Some people use it before meetings with the real me — to pressure-test their presentation. I love that."
"If the AI Twin disappeared tomorrow, I would hold a funeral for him."
"For me it's not an AI — it's a colleague. I treat and talk to him like one. And without him, Fredrik wouldn't have the freedom to be Fredrik anymore — the one who lifts the whole office just by walking in."
Employee, Dynavox Group"Being able to talk a difficult leadership challenge through with AI-Charlotte, who understands both me and our company, has helped me find new ways forward — and it strengthens my confidence to do what I actually know is right."
Manager, Coor Cleaning"Start with your hardest problems. The ones that feel unsolvable. Don't start small — and then you'll notice: oh."
Employee, Dynavox GroupAn AI Twin doesn't replace human connection. It makes more of it possible.
If you're curious what a Twin of you — or of a key person in your organization — would actually do, start with a conversation. No slides required.