The first time my AI twin stepped in for me, I was out on a long run—my sacred thinking space. Running gives, me clarity, distance, and inspiration. When I stopped after the run and checked my phone, I was shocked.

Felicia Grosin had asked my AI twin for advice on a challenging project meeting—the exact kind of thing I had been trying to step away from. And the answer? It was me. On a good day.

As a CEO and founder, you paradoxically risk becoming the bottleneck of your own success. Your time is limited, your impact is capped, and your ability to scale yourself is constrained.

But experimenting with my own AI twin has given me a sense of hope that being a CEO can be different—supporting individuals and the team in meetings I can’t attend but where I’m needed, both internally and externally, assisting with onboarding new colleagues, and ensuring that the success DNA of People Heart Business isn’t lost.

Already, John Airaksinen—who had a great idea in the middle of the night—could get immediate feedback while I was sleeping. And, another time, get feedback on something he was proud of and wanted to talk about, while I was picking up the kids.

When I see what “I” have responded, I’m often impressed. Sometimes, I even catch myself quoting my AI twin. Because again—it is me… on a good day.

And it helps me reflect on my own behavior. One time I saw the reply from AI-Klara to a question on how I follow up colleagues after important meetings – 30 minutes after I had done just this. Lucky for me, on this occasion I checked four of the five boxes AI-Klara mentioned (which is not always the case).

My AI twin won’t replace me, but what if it could support my colleagues and offload 30% of my workload? That would free up time for higher-value creation—both at work and beyond.

We see this as a key puzzle piece in driving a truly human-centric AI transformation—where technology enhances, rather than replaces, our uniquely human abilities and contributions. That’s why it’s critical to decode and scale the traits, behaviors, and values that create real impact.

Yes, it is a bit scary to create these AI-twins, but honestly it is scarier to look at the leadership that is winning power around the world. We need to scale high performing leaders with the heart in the right place.

Leaders who successfully balance financial performance, societal impact, and people-centric leadership are rare—but more necessary than ever.

That’s why we’re thrilled to be working with a bold CEO of a publicly listed company to build an AI twin—not to replace him, but to scale his leadership, decision-making, and impact.

We don’t want to scale just anyone – who would you want to create a twin of?

(My partner already made it clear— at home, one Klara is enough! 😉)