On stage showcasing our AI Twin of a publicly listed CEO!

May 20th was a big one! We were invited to Dagens industri’s AI Strategy Summit to present one of our most ambitious innovations yet — the AI Twin of Fredrik Ruben, CEO at Dynavox Group AB, which we’re proud to be building together.

Together with Caroline Henricson, we spoke about this bold experiment on how AI can extend positive leadership presence, scale human impact, and catalyze strategy realization.

In many organizations, the Success DNA of the company — purpose, strategy, culture, and business — lives in the heads and hearts of a few individuals who easily become bottlenecks. The CEO is often one of them. And while leaders like Fredrik want to be present for every employee, that simply is not possible. Especially during rapid growth.

That’s where the AI Twin comes in.

By decoding the unique experiences, knowledge, thought patterns, and behaviors of the individual leader — and combining that with the organization’s Success DNA — the AI Twin can reach out with questions to support reflection, give input and share critical knowledge, as well as nudging everyday behaviors that strengthen both performance and wellbeing.

We are deeply grateful to Fredrik and Dynavox for their courage and curiosity, and we believe this is a perfect match for the innovation. There’s more to it than the fact that they happen to be our customer — and we’ll share more about that next week. But until then, a quote from Fredrik:

“I believe we need to experiment with AI in new ways, and I’m open to the possibility that this might fail. But honestly, I think it’s much more dangerous not to try. That I do something uncertain like this in my role as a CEO — I hope it sends a strong signal to the organization that experimenting is how we learn. So far, I’m impressed by my AI Twin. I’ve seen real value in its responses — from how to plan a town hall to navigating sensitive topics in relation to the global turbulence. Also, it has great taste in music!”

Thank you, Felicia Fazzi and Hanna Moisander, for inviting us and for offering such a unique platform to share a different perspective on AI. We truly learned a lot from the other speakers, and sharing the stage with Anton Osika from Lovable was a privilege — and a powerful reminder that behind every entrepreneur, there’s a human being. How do we build a high-performing business world where both people and business thrive?