”Maybe you know of Kofi Annan?” – was how a call we received in December started, initiating a collaboration with a United Nations initiative.

Ever since the inception of People Heart Business an important part of our DNA has been to dream big. Working with our long-term ambitions is not an exclusive piece of work for an executive management team, but for all of us at People Heart Business, and naturally integrated into our daily operations.
Being a newly founded company with aspirations to make a real impact on the business world in new ways, there is no ’off-the-shelf’ value proposition. It takes time to formulate and re-formulate what it is we are doing and who we are doing it with.

We have had extensive discussions on who our core customers and dream customers would be. Early on we decided to partner up with CEOs and Executives who share our values of collaborations enabling real impact. People and performance centric customers have always been on our list of dream companies to collaborate with, as well as organizations with strong purposes who shape the future. Already from the very beginning our team has said “Our dream is to get a call from UN saying, People Heart Business, we need your help”.

Imagine our surprise when the phone rang in December.

“Maybe you know of Kofi Annan? In 2000 he launched a United Nations initiative for a sustainable business world. Based on 10 principles for responsible business, this is today the largest corporate sustainability initiative in the world and has been critical for the global business community’s contribution to the 17 SDG. The focus has been high on this initiative within the UN and hence the work continues to scale.
I am calling on behalf of the person who runs this network in Sweden. They want support to secure scaling the success in a sustainable way. I am not sure if this is what you do, but I have followed your work and through contacts I have come to the conclusion this might be something for People Heart Business?”.

I don’t think we need to explain our reaction.

A few weeks ago we signed an agreement and we couldn’t be happier about this partnership opportunity. A dream for sure has come true.

It would be easy to say we will work extremely hard or do everything in our power to succeed with this incredibly important ask. But we would rather say – we will give it our best and practice what we preach to enable top-performance in a sustainable way!

To everyone involved in the matchmaking and realization of this collaboration, from the deepest parts of our hearts – THANK YOU!